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SYP Part 4

Arrangements and Publicity 

Having designed our poster it has been sent to the gallery and they are pleased with it. It will be distributed to the publications in which they advertise, these currently include Arts Council News, a-n news, Art Rabbit, Aldeburgh Gazette, Waveney & Blythe Arts website and Visit England website. 

In addition, we have taken a half-page advert in Village Voices, the local magazine that covers all the villages in the Woodbridge area and is distributed to all the households. It cost £50 for the advert but we figured it was worth it for the reach into those homes who know Shingle Street.

This required a re-design of the poster to fit with their size and aspect ratio:

Other admin activities involved finding out about insurance for the exhibition. The gallery covers the public liability insurance but insurance for the artworks has to be covered by the exhibitors. 

I found that a-n members have access to single exhibition insurance that covers things such as damage and theft but also covers transport to and from the exhibition including having to leave the artworks in a vehicle overnight. This insurance is only available for a-n members so it seemed like a good time to join (as a student). 

Hanging arrangements

Having decided to move the two images, the painting and the photograph, that make up the poster into the entrance area the arrangement of the paintings needed a slight change. The wall facing the entrance doors now looks like:

With space for blurb under the two works.

This meant that my triptych can now go in the main gallery room:

And the new painting can go to the far end wall where it fits better with Linda’s photographs:

Update:

When carefully reading through the terms and conditions of the gallery I noticed that the sales counter was referred to as ‘shared’. I contacted the gallery and they confirmed that any upstairs exhibition would also be able to use the counter in the entrance area. They also explained that the wall next to the counter would be available for them to use as hanging space. This means that we may have to re-think our arrangements for that area. They did however explain that at the moment the large upstairs gallery has not been booked for the week that we are there, so the problem might not arise. 

This is both good news and bad news, good news in that we might have the entrance area to ourselves, but it also means that footfall might be reduced if people aren’t passing through to visit the upstairs gallery. They did say that if the gallery gets booked between now and when our exhibition starts they would let us know, but we will have to work out a ‘plan B’ just in case.

This also may change things when it comes to producing a catalogue for the exhibition as we had intended to include a plan of the artworks rather than having labels next to them. 

If we did need to move our works from the wall in the entrance I will have to move my painting into the gallery room.

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